Project assignment was brand identity and website design for an AI chatbot assistant specializing in fitness and health.
The target audience was insurance organizations, who often manage large benefits networks that can be optimized by augmenting their operations with LLM chatbots trained on any individual organization’s content. This training gives these chatbots specificity and can leverage the unique benefits on offer, along with up-to-date health and fitness advice.
The project was minimum-viable to start, that was then tested and improved over time once success with the product was proven out.
