Our TrueCar blog redesign project was a strategic overhaul to enhance user experience and optimize SEO performance. From crafting a user-friendly sitemap and wireframing intuitive layouts to implementing SEO best practices, we focused on improving navigation, visual appeal, and content relevance. We aimed to elevate TrueCar’s blog into a dynamic platform that engages users effectively and strengthens its online visibility and authority within the automotive industry.
Wireframe and Information Architecture Rounds
To optimize for conversions on the site back to the primary domain (truecar.com), we added a dynamic table of contents, improved related content, increased legibility for different screen sizes, and updated designs to be WCAG-compliant and accessible.
