Made in America Festival
Website Design & Development

Three years strong... Made in America

Layerframe partnered with Budweiser and Livenation for the third year in a row to create a fresh, premium festival site for the Made in America Festival.

Featuring artists such as Kanye West, Beyonce, and Kings of Leon, every year we’ve incorporated the festival’s branding into a starkly different design.

Keeping it Fresh

After realizing the frequency of artist updates required (such as cancellations and order changes), we created a custom Content Management System to allow for easy updating and edits of artists by Made in America staff.

The main challenge with this project is remaining within brand guidelines for Budweiser while also forging a new voice for the Made in America festival brand. Merging the two voices was a unique and fun exercise - we worked with the folks at Live Nation and Sean Carter Enterprises to make sure there was a unique offering every year digitally.