Spotify & Star Wars
Music Match Campaign


Spotify x Star Wars

For our friends at Spotify we were tasked with building an easy to use and accessible experience that uses a combination of questions and listening habit analysis to match users to characters from the Star Wars Universe.

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Character Matching

Spotify and Lucasfilm created playlists for 20+ Star Wars characters. Han Solo listens to Outlaw Country, for example. Darth Vader listens to Hard Rock and Metal music. Chewbacca... listens to Hair Metal.



Not a Spotify user? No problem, we got you. 

Just select a few artists and we'll use that information to match you up with a character.

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