Spotify & Star Wars
Music Match Campaign
Spotify x Star Wars
For our friends at Spotify we were tasked with building an easy to use and accessible experience that uses a combination of questions and listening habit analysis to match users to characters from the Star Wars Universe.
Spotify and Lucasfilm created playlists for 20+ Star Wars characters. Han Solo listens to Outlaw Country, for example. Darth Vader listens to Hard Rock and Metal music. Chewbacca... listens to Hair Metal.
Not a Spotify user? No problem, we got you.
Just select a few artists and we'll use that information to match you up with a character.