The hottest artists, promoted by Spotify
We partnered with Spotify to help redesign The Drop, a site devoted to upcoming album releases, featuring behind the scenes and exclusive content for fans before and after the launch.
Shareable content, engaging designs
Core goals for this redesign were to update the site design to be more engaging and bold, elevating artists and the content related to their album in a way that was interesting and easy to use. Additionally, the design needed to increase visibility for legacy content. With these goals in mind we designed a bold, responsive grid, added a tiled archive view, and created a countdown strip for content unlocks to give the site a strong visual presentation and provide several ways of interacting and browsing content.