Spotify for Brands:
A unique, data-driven
One Powerful Marketing Platform
Spotify has amassed over 75 million active users since inception. All those users have spending dollars, and brands are very interested in marketing to those dollars. The Discovery Tool was created out of a partnership between Layerframe and the Spotify for Brands team to display user data in a dynamic, visually compelling fashion.
The Spotify sales team found great success with the Discovery Tool, which led to a prolonged and happy engagement for over two years of updates, feature requests and maintenance.
One update premiered at the Cannes Lions festival, a revamped intro that gave public users their first access to the dynamic storytelling and insights available with the full Discovery Tool. Users were able to select a playlist moment to focus on, either Workout, Commute, or Party, and then filter data by gender, age group, and country to produce a dynamic presentation of insights ranging from top moods and genres to peak listening times for the chosen audience.
Behind the scenes, we also revamped the full suite of Discovery Tool insights with updated visuals according to Spotify’s exciting new visual identity. We also took the opportunity to re-work user flow and user experience elements to provide an improved experience for Spotify’s global sales team.