Visual Branding and Microsite

The identity behind Related Noise needed to speak to the generation who was using it most, imply connections, and be simple, reproducible and timeless. Easy, right?

In the end we decided on a logo mark that was based on connection and could be animated in an interesting way:

Video Creation Process

We were also tapped to create an animated video, which involved ideating a creative direction, then creating two separate storyboards for approval. After that it was off for illustration, with the talented Karan Singh at the helm. Finally we passed it to professional editor Paul Murphy for final animation, editing and voiceover direction.

Theme & Template Design

Then we worked with our friend Chris Lehr at Evol Studios to create several unique themes for each social feed – you could choose from five styles to make sure the integration matched with your existing website or blog seamlessly.