The Michael Kors Holiday Wish List
A portal for users to create Wish Lists from a curated selection of Michael Kors holiday items digitally. These lists could then be stored, emailed and shared with loved ones.
Project attributes: Copywriting, Creative Direction, Design and Development
On the heels of their incredibly successful #MKTimeless Instagram campaign, the Michael Kors team approached us to create a Tumblr. The goal was twofold, to give the Kors community a place share their inspiration and personal taste, and to extend the Kors brand beyond high fasion and into a lifestyle.
The #MKTimeless Tumblr is a compilation of user-generated images of Kors watches and stackable bracelets called “Arm Parties.” Users can directly upload images of their watch styling to the Kors Tumblr, empowering them to interact with the brand as featured content in a new way. As a result Arm Parties now serve as an inspiration board for enthusiasts looking for accessory styles and ideas, expanding the Michael Kors social media footprint across all major platforms.
Some press for ya:
The results of the campaign were beyond our expectations.
Also the first (and maybe last) time something I worked on was featured on Luxury Daily.