As a “creative,” I love to be challenged and to lead teams on creative projects of all kinds. With over 20 years of experience in various aspects of design and creative management I am always looking to improve as a storyteller and technologist.
As partner and COO at Layerframe I helped lead a team of strategists, designers, and developers to create impactful digital experiences for some of the largest and most well-known brands, such as Spotify, Roc Nation, and Nickelodeon.
As senior creative director at JB Web Analytics, I helped institute a design system oriented around “performance design” as a guiding concept. We use data analytics to rigorously improve design components based on conversion and large-scale user testing and brought it to bear with great effect for companies in the solar energy, charitable giving, and mental health spaces.
My core professional capabilities include Creative Direction, Branding & Identity, Digital Strategy, Graphic Design, and Product Design, and my design sense combined with my intimate understanding of the latest technologies has allowed me to develop high-quality, relevant, and creative projects.
I strive to produce both high quality work and an environment in which individuals can thrive personally and professionally.